Boulvardier
The Boulevardier relaunches with a new creative team to celebrate the legendary publication’s 100th anniversary in Paris, the publication’s original birthplace. The celebration and relaunch are set to take place on September 23rd with press and special guests slated to get an exclusive first look with the publication before its official introduction to the public.
The celebration aims to champion The Boulevardier’s notable history in literature, culture, art, and hospitality while showcasing its rebirth for the modern age. Rooted in the Paris of the 1920s—an era defined by Ernest Hemingway and his contemporaries—the publication played a vital role in the transatlantic cultural exchange that shaped the “Lost Generation.” Hemingway himself, who often referenced Parisian cafés and the vibrant expatriate community of artists and writers, embodied the spirit of The Boulevardier: worldly, restless, and devoted to both craft and conversation.
This centennial revival not only honors the publication’s past but also acknowledges its historic resonance with Hemingway’s legacy of bold storytelling and timeless style. By reconnecting to its origins in Paris—where Hemingway wrote, lived, and helped define modern literature—The Boulevardier reclaims its place as both a cultural marker and a contemporary voice for a new generation of readers.